Tools and providers
Three questions to ask a UK AI marketing vendor before signing
AI marketing tools due diligence boils down to three questions on data processing terms, training on client data and exit clauses, checked against UK GDPR.
Topic
vendor due diligence
Reviews
Choosing AI marketing tools providers: criteria, weighted scores and evidence
How to set inclusion criteria, weighted scores and evidence checks before you compare AI marketing tools providers for your UK marketing team.
Operations
When to commission an AI marketing tools launch review
How to scope a practical AI marketing tools launch review before rollout, separating vendor claims from independent evidence and editorial judgement.
Reviews
Go or no-go: is an AI marketing tools product comparison worth it?
A go or no-go test for an AI marketing tools product comparison in England: when to run one, when to skip it, and how to keep the scoring defensible.
Reviews
Strong AI marketing tools reviews start with a written scoring rubric
Judge AI marketing tools reviews on evidence, not demos: a weighted scoring rubric, vendor due diligence, ICO and ASA checks, plus questions to ask before you buy.
Tools and providers
Eight checks in AI marketing tools vendor due diligence
Eight checks for AI marketing tools vendor due diligence, covering data mapping, subprocessors, contract terms, change control and the exit plan.