Rules and ethics
How Scottish public sector procurement rules shape AI marketing platforms
AI for marketing in Scotland must fit Scottish procurement frameworks, the Scottish Government digital strategy and UK data protection rules before purchase.
Topic
procurement
Reviews
AI marketing tools: how to assess vendor scorecards
Learn how to assess vendor scorecards for AI marketing tools, what Gartner, Forrester, G2, Capterra, TrustRadius and IDC measure, and what evidence to check.
Rules and ethics
Why AI marketing tools commercial contracts deserve a slower read
What to check in AI marketing tools commercial contracts in England: data terms, output rights, sub-processors, liability and exit, with a practical checklist.
Operations
When to commission an AI marketing tools launch review
How to scope a practical AI marketing tools launch review before rollout, separating vendor claims from independent evidence and editorial judgement.
Reviews
Go or no-go: is an AI marketing tools product comparison worth it?
A go or no-go test for an AI marketing tools product comparison in England: when to run one, when to skip it, and how to keep the scoring defensible.
Tools and providers
Why an AI marketing tools supplier comparison fails without weightings
Compare AI marketing tools suppliers on scored criteria, data protection duties, procurement evidence and total cost before you sign a contract.
Tools and providers
Eight checks in AI marketing tools vendor due diligence
Eight checks for AI marketing tools vendor due diligence, covering data mapping, subprocessors, contract terms, change control and the exit plan.