Rules and ethics
What the AI marketing tools advertising rules mean for campaign sign-off
England's advertising rules bite on AI marketing tools before a campaign runs: check the CAP Code, ICO transparency duties and platform disclosure terms.
Topic
marketing compliance
Strategy
What an AI marketing tools channel strategy means for paid and owned channels
How an AI marketing tools channel strategy splits paid, owned and earned work, with a decision table covering budgets, data duties and sign-off.
Outlook
When to rehearse AI marketing tools risk scenarios before a campaign
Risk scenarios for AI marketing tools work best as five live register entries with named owners and written triggers. Here is when to rehearse them.
Reviews
What should an AI marketing tools selection checklist cover?
Build an AI marketing tools checklist covering task fit, UK GDPR and PECR, data handling, model use, evidence, scoring and exit terms.