Rules and ethics
How ICO guidance on UK GDPR changes AI marketing tool data flows
AI marketing tools face ICO scrutiny: how UK GDPR articles 5, 6 and 22 shape audience data, data flows, tracking and vendor contracts in the UK.
Topic
data protection
Rules and ethics
How Belfast teams map UK-Ireland marketing data
A practical workflow for Belfast teams to map AI marketing tools, data locations, regulators and UK-Ireland transfer routes, with a launch checklist.
Audience research
How to build AI marketing tools buyer personas from first-party data
How to build AI marketing tools buyer personas from evidence: the fields that matter, a before and after table, and the compliance checks to run first.
Audience research
Plan audience research interviews for AI marketing tools
Plan audience research interviews for AI marketing tools: define UK segments, recruit decision-makers, probe tool use and protect records.
Rules and ethics
Writing AI marketing tools data protection rules without slowing campaigns
How England teams keep AI analytics lawful, with lawful bases, DPIAs, processor terms, retention rules and a monthly tooling budget to avoid slowing campaigns.
Rules and ethics
AI marketing tools: UK rules, ethics and safeguards
AI marketing tools raise UK duties under data, consumer and advertising law, alongside ethical questions on fairness, transparency and accountability.
Tools and providers
Eight checks in AI marketing tools vendor due diligence
Eight checks for AI marketing tools vendor due diligence, covering data mapping, subprocessors, contract terms, change control and the exit plan.