Rules and ethics
What the AI marketing tools advertising rules mean for campaign sign-off
England's advertising rules bite on AI marketing tools before a campaign runs: check the CAP Code, ICO transparency duties and platform disclosure terms.
Topic
AI procurement
Tools and providers
AI marketing tools software selection: put it in writing before you sign
AI marketing tools software selection leaves a paper trail: a four-part procurement file, written broker-data answers, three contract clauses and GDPR checks.