Rules and ethics
AI for marketing: how to check UK ad copy
AI for marketing teams can use this guide to check UK ad copy for evidence, misleading claims, clear labelling and human sign-off before publication.
Topic
advertising rules
Rules and ethics
Why AI marketing tools commercial contracts deserve a slower read
What to check in AI marketing tools commercial contracts in England: data terms, output rights, sub-processors, liability and exit, with a practical checklist.
Rules and ethics
Five steps to write an AI marketing tools disclosure policy
A workable AI marketing tools disclosure policy sets out what staff may publish, what the law requires in England and who signs it off before launch.